“Decoding the American Market”

7 October 2026 | 4 – 5 pm CEST | Webinar

American pop culture makes US business culture seem familiar; in practice, however, turning relationships into actual deals looks very different. Join us to discover a practical guide for European companies ready to enter and develop in the US market. We will explore how US business relationships really work, address go-to-market strategies, and share effective prospecting and networking techniques.

SPARK Europe invites you to join the webinar on 7 October at 16:00 CEST to gain strategic insights from Alaina Kennedy, an international business development professional and consultant specializing in the US market.

The webinar, hosted by SPARK-Bordeaux, will be held online via Zoom - please register here.